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5 Kinds of Telemarketing Services Australian Businesses Invest In

Posted On : Jan-04-2012 | seen (196) times | Article Word Count : 506 |

Australia has an ideal service industry and this includes sectors such as banking, finance and call centre. Among these industries, call centre could be deemed as the best performer; as being amongst the fastest ever-developing industries.  The most relevant contributor of this call centre explosion is the ever evolving telemarketing program that it offers.  
Telemarketing is usually the center of criticism by the media in Australia. Yet, in spite of these, each year, the telemarketing sector in the Land Down Under remains an indispensible part of their organization or business, wanting to obtain and keep their customers.

Several firms in Australia, whether established ones or just newly starting out, utilize telemarketing programs of call centres in order to directly communicate with a certain client base to make known of the launch of their new goods or services. There are in fact 5 kinds of telemarketing services which they apply to promote their market offerings.

The first one’s inbound telemarketing. They utilize this to acquire calls when customers see their telephone numbers in direct mails, faxes, emails, catalogs, on websites, in TV/radio ads and print ads, of course. The telemarketing call centre receives these calls, responds to inquiries, and then complements the selling of goods and services.

Then the other one is outbound telemarketing. They never restrict themselves in just receiving calls anymore.  They also call prospects and customers in order to sell their goods and services, generate and qualify their leads, and then encourage them to visit their showrooms and stores then set appointments. The telemarketing call centre contacts their prospects and works in order to inform present customers of special promos and sales.

Then the third and most common kind of telemarketing that they utilize is b2b telemarketing, or business-to-business telemarketing. They use this in order to get hold of customers, qualify the prospects and pass the warm leads to the sales agents and deal closers.  

The fourth one is the b2c telemarketing (business-to-consumer telemarketing). They employ this in order to inform people who rely on their inbound and outbound telemarketing services to buy goods and services. They endorse special offers to their current customers and prospects with outbound telemarketing calls generated by the telemarketing call centre.

The final kind of telemarketing is the automated telemarketing. They make use of this in order to process significant numbers of inbound telemarketing calls.  Outbound telemarketing provides speedy results at reasonable costs, producing inbound telemarketing leads and sales.

These telemarketing programs typically yield good results since they’re normally performed applying targeted telemarketing list. This is a list of clientele which are genuine in purchasing their market offerings via telemarketing. The list aids them in contacting people who are willing to purchase. Although there are plenty of Aussies who place themselves under the National Do Not Call Registry, there are several thousands who still receive telemarketing warmly.

Telesales or telemarketing has proved to be efficient for business firms or organisations of all kinds and sizes in Australia. Any of these 5 kinds of telemarketing may be applied separately or in combination, to offer the most favorable outcome for the sale of products and services. Not to mention that a targeted telemarketing list still continues to perform a really crucial function in promoting tactics for both established companies and new ones. With a targeted calling list available, telemarketing call centre there could actually compel businesses in Australia to greater heights in the coming years.
 

Article Source : http://www.articleseen.com/Article_5 Kinds of Telemarketing Services Australian Businesses Invest In_128391.aspx

Author Resource :

Maegan Anderson works as a professional consultant. She helps businesses in AU increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com.au/



Keywords : telemarketing, targeted telemarketing list, b2b telemarketing, b2c telemarketing,

Category : Business : Business

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