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3 Ways To Improve Your Privacy Policy
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Posted On :
May-13-2011
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Article Word Count :
430
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When you're building an email list, a privacy policy is a critical piece of the puzzle. It's not going to be read by everyone, but a certain number of your visitors will look to see if it's there at least. It's also an important legal protection, so make sure you have it posted on your site and link out to it from either your website footer or your site map.
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When you're building an email list, a privacy policy is a critical piece of the puzzle. It's not going to be read by everyone, but a certain number of your visitors will look to see if it's there at least. It's also an important legal protection, so make sure you have it posted on your site and link out to it from either your website footer or your site map.
It's also a good idea to have two versions of your privacy policy on the site. The full policy will go on its own page but you should also consider adding a short snippet below your opt-in boxes so your visitors are sure to see it.
It can be as simple as "We will never rent or share your email with anyone" - this can really help build your visitors confidence.
Exactly what your short statement should say is somewhat flexible. If you read several different articles or ebooks about list building, you'll probably see just as many recommendations for the text to use here.
The solution is to test it for yourself. You might find one privacy statement will show a marked improvement over another, as far as the conversion rate for visitors to subscribers. While you can use other marketers' suggestions as potential tests, don't just assume that their best performing option is also going to be yours..
Just bear in mind that using some sort of privacy statement is usually better than having none at all..
Something else that's important is to be sure that you personalize your privacy policy for your business and website. If your privacy policy is a boilerplate that you have rights to use make sure that you proofread it and insert your particulars before posting it on the site.
Posting a privacy policy with generic information or other placeholders where you should have included your business details can hurt your credibility with anyone who actually reads through it. Always be sure to proofread it before you post it to your site, to be sure you haven't missed anything.
And finally, a quick warning. Don't limit your options by using a privacy policy that restricts you too much.
For example, if you think you might want to sell your website one day, don't include something like "We will never sell, rent or share your email with anyone" in your policy. By saying you won't sell their personal information, you could be stopping yourself from including the email list with the site when it sells.
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Article Source :
http://www.articleseen.com/Article_3 Ways To Improve Your Privacy Policy_62075.aspx
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Author Resource :
Learn how to build a huge list by visiting our Professional Website http://www.listbuildingecourse.com/
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Keywords :
build a huge list, list building,
Category :
Internet Business
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Internet Business
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