3 Tips to Make Your Email Campaigns More Interesting to Your Subscribers
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Posted On :
Aug-10-2011
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Article Word Count :
510
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In today’s email marketing game, the importance of providing your readers with quality content has increased dramatically.If you want more responses and conversions, you must deliver quality content on a consistent basis. Here are three simple things you can do to make your email campaigns more appealing to your subscribers.
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In today’s email marketing game, the importance of providing your readers with quality content has increased dramatically. The people you send your updates, offers, or newsletters to are extremely busy. They have lives, jobs, and social networks to get to. Not to mention an inbox full of messages from other marketers and senders. If you want more responses and conversions, you must deliver quality content on a consistent basis. Following are three simple things you can do to make your email campaigns more appealing to your subscribers:
1. Tell a Good Story
Whether it’s through a good book or a motion picture, just about everyone loves a good story. When it comes to writing email copy, the art of story telling is a powerful tool marketers are not using nearly enough. Why is it so effective? Because stories have a way of drawing people in more than factual information alone. If your response rates have been suffering, try building a story around specific products, events, or whatever you are promoting to your audience. Aside from being effective, incorporating a storytelling element can also be fun as it allows you to inject your creativity and add some pizzaz to your marketing content.
2. Use Images Wisely
A good story can be captivating, but people with short attention spans often need a little something extra to keep them focused on the task at hand. No matter how valuable your message is, it can only be so interesting when it is composed of nothing but text. The proper use of images can turn an ordinarily boring email message to one that demands attention on first glance. Keep in mind, however, that we did say “proper use”. Use images improperly, and they could end up doing you more harm than good. How so? Well, if you aren’t careful, images could distract from the main elements of your message and even prevent it from being delivered at all.
3. Understand What They Want
The key to making your email campaigns more interesting to your subscribers is understanding what your audience truly wants. This requires you to get know them, which can be done through an occasional survey, interactions on the social networks, and even your regular email campaigns when two-way communications are encouraged. Email marketers who take the time to understand their subscribers are the marketers who reap the rewards of higher responses, conversions, and loyalty, all because they demonstrated that they care about what their audience wants.
Conclusion
We can say it many ways, but it’s really as simple as this - if your email campaigns do not maintain the interest of your subscribers, you will end up losing them over time. Some may unsubscribe. Others might just ignore you and in turn, ruin the quality of your list. In either case, you have a list of subscribers who are not responding to your message, and this is not a good thing no matter how you slice it.
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Article Source :
http://www.articleseen.com/Article_3 Tips to Make Your Email Campaigns More Interesting to Your Subscribers_72831.aspx
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Author Resource :
Nan King, a tech geek and environmentalist at heart, is an advocate of internet marketing strategies and the use of an email marketing company which is permission based.
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Keywords :
email marketing, email campaigns, internet marketing strategy,
Category :
Business
:
Marketing
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