Mediafiche's Article in Advertising

283 What Is M
Creating a successful ad campaign requires coordination with a wide range of people with different skill sets and priorities. Among creative planning, brand strategy, and account management, media buying can get lost in the mix.
Posted on Nov-28-2011

215 Outdoor Advertising | Buy Digital billboards| Billboard, Street, Transit, Out of Home
Billboards are outdoor signs. Within this category are several subcategories. Among these are the traditional wood poster-type billboards, digital signs and wall murals.
Posted on Oct-29-2011

225 Print Advertising: A Campaign Staple
Print as an advertising medium is broken down into two primary categories – newspapers and magazines. Each provides an advertiser with the opportunity to target specific audiences.
Posted on Oct-29-2011