Steve Deiters's Article in Arts and Entertainment

630 Report Generation Y media consumption driven by digital
Media consumption among Generation Y continues to trend toward digital as these consumers rely on the social media, blogs and the broader internet for everything from news to product reviews.
Posted on Jan-18-2011

560 NBC NHL partner to integrate social media with Winter Classic broadcast
The National Hockey League struck marketing gold when it held its first Winter Classic in 2008. The annual outdoor game played on New Year's Day has become the must-watch event of the season, earning praise from both die-hard and casual hockey fans alike.
Posted on Jan-18-2011