Randy Marks's Article in PPC Advertising

1467 7 Tips to Optimize your Pay Per Click (PPC) Campaign
We often hear from new customers that have tried pay per click (PPC) before that it didn't deliver in line with their expectations. It all sounds so simple. Select your keywords, select your location preferences, create some ad copy and sit back and wait for the stream of prospects to hit your site with their wallets open and ready to buy.
Posted on Oct-25-2009