Marsha Kent - A Champion Among Direct Marketers's Article in Marketing
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Marsha Kent – Driven By Growth Backed By People
Marsha Kent is one of America’s most successful women entrepreneurs, and has accumulated an impressive treasure-chest of experience in the marketing industry, after years of working in the areas of product marketing, advertising and sales.In the early 1990s, she joined forces with Mr Peter Speigel to from Kent & Spiegel Direct Inc. When two such creative minds get together, the result is usually all fire and sparkle.
Posted on Feb-07-2012
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Marsha Kent - Many Ways An Expert
Marsha Kent is a marketing professional. She is the Jack, or shall we call her the Jill of all trades. A marketer, a product connoisseur, an infomercial producer, she is all of these and more….After spending days and weeks in behavioural analysis and a thorough, detailed study of the demography, Marsha Kent began to work in India.
Posted on Feb-06-2012
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Marsha Kent - SURFING THE WAVES OF SUCCESS
Marsh Kent is one of the founder pioneers of the DRTV industry. By 1990, she had already produced her first major hit, the Miracle Blade Infomercial. She is one of the founders of Kent & Spiegel Direct. By 1992, she had already created Kent TV Marketing.
Posted on Feb-02-2012
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Marsha Kent, A RECIPE FOR SUCCESS
Marsha Kent has the knack of inspiring her people all the time. She strongly believes in the abilities of her people, and is a go-getter with a deep sensitivity to the inherent emotions of the market, and of course her team members.
Posted on Feb-01-2012
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Marsha Kent - USA’s Direct Response Industry’s Smart Marketing Lady
Marsha says, “My firm owes its success to our brand management personnel. They are the key to our growth and overall performance. Moreover, we use the technique of combining the right product with the right mode of communication. The customer gets a smart product that is effectively priced”.
Posted on Jan-27-2012
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