Dr. Carol Pletcher's Article in Business

894 Sustaining Innovation in Your Organization – Tracking Your Success: Part 6 of 6
You have determined that your company is ready to start a growth portfolio, you have included a group of products that you feel will allow your company to be innovative and have the best chance at growing profits, and you have been careful to avoid pitfalls such as rolling out too many products or hanging on to past successes and not pressing forward.
Posted on May-06-2009

938 Sustaining Innovation in Your Organization – Delivering on Target: Part 5 of 6
Over the past few weeks, we have discussed certain pitfalls to the success of your growth portfolio. These have included items such as “missing the mark” with your target market or position in the value chain and mismanaging project rollouts, holding your company back from receiving the maximum ROI on the portfolio.
Posted on May-01-2009

871 Sustaining Innovation in Your Organization – Manage Rollouts Effectively: Part 4 of 6
Last week we discussed how to effectively manage “missing the mark” when it comes to your new product, advertising campaign, and general innovation and growth portfolio.
Posted on Apr-24-2009

976 Sustaining Innovation in Your Organization – How to Handle Missing the Mark: Part 3 of 6
So now that you have your growth portfolio set up, you sit back, close your eyes and begin to envision the profits that your company will be enjoying.
Posted on Apr-20-2009

1013 Sustaining Innovation in Your Organization – Effective Portfolio Management : Part 2 of 6
Following up with our last discussion about the challenges that face companies in their goal to sustain innovation and continue to move the company forward, we will now discuss how effectively managing your company’s growth portfolio will help to avoid the problems discussed in our last article.
Posted on Apr-16-2009

994 Sustaining Innovation in Your Organization – Strategic Alignment: Part 1 of 6
What is at the top of every company’s minds these days? Innovation. Fresh Ideas and innovative products have been tagged as the driving force behind creating a competitive advantage and, ultimately, company growth.
Posted on Apr-14-2009