Aaron Garcia's Article in SEO

617 Tips on Managing an SEO Client’s Expectations
This article is geared towards SEO Companies and their sales teams. In the world of search engine optimization, many companies make promises that just cannot be kept. They will promise a potential client first page rankings, they will promise them X amount of dollars in increased sales, or they will promise to increase site traffic.
Posted on Feb-04-2010

663 Online Marketing Requires an Insightful Look into Your Competition
When it comes to online marketing, companies want to do it for cheap. This is not necessarily a bad thing, depending on which industry you are in and how much competition is in the marketplace, but for lack of a better phrase, you get what you pay for.
Posted on Feb-04-2010

632 Do your Traditional Marketing and Search Engine Marketing Strategies Line Up?
Twenty or thirty years ago, there was no such thing as online marketing. Even as recently as 15 years ago, the idea of actually promoting or using a website to drive sales was just a crazy notion.
Posted on Feb-04-2010

834 The Benefits of Local Search Engine Optimization over a Yellow Page Listing
Do you remember when you used to use the Yellow Pages? Every few months a 30 pound book was dropped off at your front door, filled with hundreds of thousands of people who you didn’t know and thousands of businesses/services that you never needed or used.
Posted on Jan-13-2010

768 How to Write Effective Copy for Your Website, Entice Visitors to Buy and Appease Google
As a website copywriter, it is important to be able to please everyone, and by everyone, we mean website visitors and search engines. Major search engines, such as Google, Yahoo, and Bing have all publicly stated that they love to see spiderable content on your website, however a visitor looking to buy, does not necessarily want to read lengthy product descriptions – human visitors prefer bullet lists or condensed product descriptions.
Posted on Jan-04-2010