‘Hard Knocks’ of Jets Ends, but there is not Makeover
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Posted On :
Sep-10-2010
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Article Word Count :
408
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As we all look forward to, Jets search long for an extreme makeover has accelerated with his starring role in HBO's "hard knocks".
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As we all look forward to, Jets search long for an extreme makeover has accelerated with his starring role in HBO's "hard knocks", which ended Wednesday night with the return of Darrelle Revis.
The transformation began before last season, with the hiring of coach Rex Ryan and the journey of the Jets to the AFC championship game. "Hard Knocks" proved how comfortable Ryan, his assistant coaches and some of his players for being chased by cameras and microphones.
Ryan and his team have changed the way we look at the Jets and given the team an unexpected marketing boost as they move into the new Meadowlands stadium, where the Jets have a new identity even though they still share living quarters with Giants. For the Jets, promotional dividends produced by "hard knocks" have not been offset by an injury to a disaster. The worst thing that happened was the mother of Ryan (and Tony Dungy), expressing deep concern over the desecration of the coach.
And like a good cliffhanger, the hero of the story, Revis, returned just in time to complete the series. Revis, who skipped training camp in a contract dispute, will by 15 percent in the last episode, said Ross Greenburg, head of HBO Sports. So while the Giants could have refused to participate in "hard knocks" as a distraction, the consent of the increased attention Jets pre-season that would normally have received.
And that has given rise to another advantage: some fans cite "hard knocks" as the reason to finally buy a personal certificate diabolical security, says the team. "It was Rex," said Greenburg. "I've seen a change in all their personalities. We need to open the barn door. They are free as birds. It is a credit to Rex." He added: "I knew Rex would burst through the screen."
Two years ago, the second of the Dallas Cowboys 'hard knocks' average of 369.4 thousand appearances against competition that included the Olympic Games in Beijing. The first two series, with the Baltimore Ravens and the Cowboys were measured differently and can not be compared.
The ads on television, radio, websites, billboards and taxis are intended to mark the team, selling seat licenses and hype the new stadium. At the moment the Jets' version of "Hard Knocks" began in August, the Jets had launched its new advertising campaign that has the theme "Time to go."
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http://www.articleseen.com/Article_‘Hard Knocks’ of Jets Ends, but there is not Makeover_32504.aspx
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Keywords :
Jets, marketing, journey,
Category :
Society
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Dating
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