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What’s making your employee referrals percentage dip?
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Posted On :
Nov-05-2014
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Article Word Count :
441
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Employee referral programs are now widely prevalent in many organizations as organizations are looking to hire faster and better at lower costs.
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Employee referral programs are now widely prevalent in many organizations as organizations are looking to hire faster and better at lower costs. While the advantages associated with employee referral programs have been widely publicized, there are in fact very few organizations that have managed to successfully reap the benefits of referral programs. Most organizations struggle to understand what is making employee referral percentages dip despite offering significant rewards for successful employee referrals. The reasons may lie in the way the program is designed or implemented. Very often a few changes to the program can make your referral program a lot more effective and successful.
Listed below are a few reasons why your referral program might not be eliciting the desired responses and what you can do to overcome the problem
• If your employee referral program has a complex design with lots of process steps for employees to follow, employee participation is going to be hard to come by. Employees do not like programs which require them to go through lot of content, or requires them to enter a lot of information. The referral tool should be designed in a very user friendly way to cover the entire process of referring in a couple of steps.
• A manual referral program makes it incumbent upon the employee to reach out to either HR or the Recruitment team for any status updates or any other queries. An automated referral system increases the efficiency of the employee referral program and also empowers the employees by making information available to them when they want it. They can track the status of their referral through the online tool.
• An automated online referral platform also makes it possible to integrate social media features into the referral program. If the referral program does not include social media features employees need to manually share job postings with each of their connections through emails as well as seek profiles from people on mails to upload on to the referral site. Social media makes it extremely easy to share jobs as well as upload profiles directly from sites like LinkedIn making participation a whole lot easier and fun. Integrating mobile into the referral site adds to the effectiveness of the program as it makes it possible for employees to access the site from any smart device and from anywhere.
Lastly, a referral program like any other program becomes boring after some time and employees start losing interest in the program. Introducing gamification into the employee referral program keeps the program exciting and rewarding for employees to participate.
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Article Source :
http://www.articleseen.com/Article_What’s making your employee referrals percentage dip?_306724.aspx
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Author Resource :
Savio Vadakkan is the Marketing Professional at ZALP, a leading employee referral tool. ZALP enables organizations to boost their employee referral hires by implementing an effective employee referral program.
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Keywords :
employee referral program, social media recruiting, employee referral, employee referral tool,
Category :
Computers
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Software
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