Website Design - 5 Key Signs that Tell You It’s the Time to Redesign Your Site
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Posted On :
Dec-19-2011
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Article Word Count :
700
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This article points out the things that indicate your site needs to be redesigned. When your target audience is not visiting your site anymore or the users tell you that your site looks outdated, you should redesign your site. Apart from those reasons, you should change your website design after every 12 months.
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The word “redesign” creates a panic in any website owner’s mind because it’s a complicated and hectic process. You have to determine which elements in your site are outdated and whether you need to redesign your entire site or not. You have to take the opinion of your board members and target audience before redesigning a site.
However, just like website design, website redesign is an inevitable part of a website’s life circle. In this article, I will discuss the five key signs that tell you it’s the time to redesign and how you can prepare a strategy before redesign.
1. Your Target Audience Is Not Visiting Your Site- The first indication of redesign is lack of traffic. You must use Google analytics to check the flow of traffic in your website and when it drops dramatically over a long time, you can be sure that its time to redesign. Sometimes you can lose traffic due to less products in your website or because you are asking for a higher price than your competitor sites, but if there is no such issues in your website, then your website is not effectively connecting with your audience anymore.
You should break down the design and check Analytics to identify the weak parts in your design. You don’t always need to redesign your entire site. For instance, if you see that your “product” page is unorganized or your call to action button is hidden inside the content, you need to fix those issues only and start getting regular customers once again.
2. Your Users Tell You They Don’t Like the Site Anymore- Google analytics can give you technical data, but if you really want to know what things you need to fix in your site, you should speak with your website users. Take a survey and ask your users what they don’t like in your website. This will give you a clear idea of the elements that need immediate attention. You should also ask their opinion about your brand. If they tell you that they don’t like most of the pages in your website or they think that your branding is poor, you have to redesign your entire site to regain your target customers’ loyalty.
3. Poor User Experience- When you design your site, you often forget to add several user friendly elements in your site and over time that lowers down your site’s usability. For instance, some sites don’t add a search bar and users face difficulty to surf those sites. If you have missed such small functionalities in your website, you can add those elements and give your users a better experience. However, if the list is too long and you need to fix several issues, you should redesign your entire site.
4. Site Looks Old- You may have launched your site 5 years ago and at that time, it was very trendy, but after 5 years the same website looks old. Your web design has a serious influence on your brand. If the site looks outdated, people will think that your brand is outdated as well. You should check your competitor websites and find out the features they have incorporated in their design. Now, you should compare your site with theirs and find out why your design looks old. Once you know why your site is outdated, you can redesign the site accordingly to give it a face-lift.
5. It’s Been More than 12 Months- If none of the four signs apply to your website, still you should redesign your site if it’s more than a year from the time you last redesigned your website. Online business is growing exponentially and you have to redesign your site after every 12 months to offer your customers a refreshing experience. It will not only help you to retain your present customers, you will also attract new customers.
Redesign rejuvenates your brand image and keeps your customers interested in your products and services. For instance, famous brands like Nike sell almost the same products for several years, but they keep redesigning their site to offer a trendy look and expand the customer base.
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Article Source :
http://www.articleseen.com/Article_Website Design - 5 Key Signs that Tell You It’s the Time to Redesign Your Site_121191.aspx
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Author Resource :
Quality Web Solutions is a reputed web services company in India, offering customized, affordable and effective quality web solutions to clients worldwide. The company has authored numerous articles on web design, brochure design, graphic design, Flash design and web development.
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Keywords :
web design, website design,
Category :
Internet Business
:
Web Design
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