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McDougall Interactive – Internet marketing services from the search engine marketing pioneer

Posted On : Nov-02-2010 | seen (561) times | Article Word Count : 995 |

McDougall Interactive can work with virtually any budget to set up a Google AdWords or other pay-per-click program. If you are just starting out, we will suggest buying low cost but high ROI generating phrases for an entire year.
McDougall Interactive is an Internet Marketing Firm (Massachusetts) that had its beginnings as a search engine marketing pioneer.

The Internet Marketing Firm (Massachusetts) offers the following marketing services:

• Blog Marketing
McDougall Interactive makes sure the theme of your blog dovetails perfectly with your business goals as well as key phrases and keywords that you want associated with your blog. We will also suggest a theme that highlights a best-selling product/service. Because content highlights one particular topic, your blog will contain more keyword-rich content devoted to it. And because it is topically content-rich, your website gains a higher search-engine ranking.

Some basics include creating your own blog domain, i.e., not YourBlog.BlogPublishingService.com but YourSite.com/YourBlog . . . making sure the posts have clean URLs that allow key phrases (often drawn from the blog title) separated by hyphens . . . posting regularly and linking to other blogs . . . submitting blog posts to sites such as digg.com . . . and getting listed in sites such as BlogCatalog.com and Technorati.com.

Blogs that McDougall Interactive has built include ConversionStories.org . . . FishermansOutfitter.com/blog . . . Inkcups.com/blog . . . NewEnglandTrade.com/blog . . . and UnitedHomeExperts.com/blog.

• Paid Search Marketing
McDougall Interactive can help you balance search engine optimization with pay-per-click or pay-for-position advertising, which can be set up within hours if not minutes.

McDougall Interactive can work with virtually any budget to set up a Google AdWords or other pay-per-click program. If you are just starting out, we will suggest buying low cost but high ROI generating phrases for an entire year. For example, if the search term 'data recovery' costs $20 per click, we will suggest you look at search terms such as 'data recovery new hampshire' and 'data recovery services', which may cost only 10 to 30 cents per click. The expensive search terms can be put aside for ongoing pay-per-click management to control spending.

Our pay-per-click start-up package includes initial analysis and set up on both Google and Yahoo. Set up includes account management and maintenance for two months . . . landing page design and copy . . . creative ad copy development (titles, descriptions, URLs, etc.) . . . and monthly management reports. Package price does not include cost of actual ad clicks.

McDougall Interactive pay-per-click options include ongoing support . . . landing page design, coding and persuasive writing . . . articles/white papers . . . and management software for advanced optimization.

• Social Media Marketing
McDougall Interactive helps generate traffic to your blog from . . .

. . . Social News Sites such as Digg.com, Reddit.com, Technorati.com and StumbleUpon.com

. . . Multimedia Sites such as YouTube.com, Flickr.com and Metacafe.com

. . . Social Networking Sites such as Facebook.com, MySpace.com, LinkedIn.com

. . . Social Bookmarking Sites such as delicious.com

. . . Blog Directories such as BlogCatalog.com, Blogs4God.com

. . . Article Content Sites such as EzineArticles.com and Scribd.com

. . . and Social Media Content/In-depth Article Writing—includes link bait strategy, 11 hours of research and writing, two hours of selecting and inserting photographs, and two hours of programming the content into a website/formatting.

Here's what some of our clients say about us:

• Randy Williams, Principal, Vantage Technologies, Inc.
“We have tried other SEO and [Search Engine Marketing] firms in the past that produced little or no results, because they didn't have the capabilities or knowledge about search engines that they claimed to possess.

“One company (a large East Coast ad agency) actually did things that hurt us badly—their sloppy methodology inadvertently removed us from the search engines for a period of time. [McDougall Interactive] came in, fixed the problems, and we've used them ever since.

“These guys are truly professional—they listen, analyze the problem, develop a plan, advise you, and produce results without killing the budget.

“The most impressive thing about them to me is that they not only respond quickly, but they actually know their business.”

• Dominic Cucinotti, Principal, Dominic's Music
"I had an old CGI shopping cart with about one hundred products in it a few years ago. Our site was in frames and people complained that if it did come up in the search engines they only got part of the frame.

“Now I have a nine-hundred page site that ranks in the search engines for so many key phrases and instrument names that my traffic has increased dramatically. I have had to pay more for bandwidth because my hosting company says they need to charge me more since so many people are using the site. They have increased the bandwidth charges 2 or 3 times. A good problem to have. Much better than the 25k-a-month banner ads that I've heard can generate less clicks and have poor conversions.

We have also done a bit of pay-per-click advertising and have had some success there but we feel there is a better ROI on the optimization, especially given the fraudulent click problem with PPC. Now I'm convinced that optimization is where it's at."

• Mary Ellen Whitaker, Principal, Voice of Clarity
"After a couple false starts with other companies, I finally found the perfect partner in McDougall Interactive. They paid attention to what I needed and listened to my ideas. Their designer came up with the perfect look and feel for my business.

“Also, the audio on my site sounds great and works without a hitch, thanks to McDougall Interactive's multimedia expertise.

“Now that I'm higher ranked in search engines, I've been getting more calls from prospective new clients."

McDougall Interactive also offers the following services:
• Analytics and Reporting
• Content Development
• Conversion Enhancements
• Internet Marketing Strategy
• Landing Page Design
• Link Building
• Online Public Relations
• SEO-Friendly Web Design
• SEO Programming
• Search Engine Optimization

Article Source : http://www.articleseen.com/Article_McDougall Interactive – Internet marketing services from the search engine marketing pioneer_40222.aspx

Author Resource :
For more insights and further information about Marketing firm massachusetts, Internet Marketing Boston and SEO Boston please visit :- http://www.mcdougallinteractive.com/

Keywords : Marketing firm massachusetts, Internet Marketing Boston, SEO Boston,

Category : Internet Business : SEO

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