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Making Sure Potential Clients Find Your Company’s Website
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Posted On :
Jan-10-2012
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Article Word Count :
554
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A Company’s website is frequently the first introduction potential customers and clients have to its goods or services so it is crucial that it not only gives them the information that they want easily and clearly but also that they find it when they are searching online.
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A Company’s website is frequently the first introduction potential customers and clients have to its goods or services so it is crucial that it not only gives them the information that they want easily and clearly but also that they find it when they are searching online.
There are two main aspects to getting these issues right, the design and content and the ease with which it can be found in search engines like Google and Bing. It is helpful to use an experienced company to achieve these objectives and if cost and expertise are issues try companies specialising in website development in India, an acknowledged leader in Information Technology.
Research on people’s patterns of behaviour when online has revealed that they read up to 40% slower than they do printed material and that when they first land on a website’s home page, there are just seven seconds at most to convince them to look around.
If they cannot find the information they want quickly and easily they are likely to go elsewhere and that means information should be presented in clear, simple language with no industry jargon or acronyms the visitor might not understand and in as few words as possible with the most important information first. A new visitor is unlikely to scroll through several screens to find what they want, so website pages need to be also short, free of clutter and to the point.
If they then want more detail or information they should be able to find it easily and quickly so the navigation from page to page should be as clear and easy to follow as possible with easy links to the company’s contact details and a message, known as a call to action, asking them to get in touch on every page.
Having got these basics right, the next step is to make sure that the website features as near the top of the search lists as possible and this is achieved by techniques that are called Search Engine Optimisation (SEO). Some of these are about having the correct technical coding behind each page and this is where an experienced website development company offering SEO services can help. Again there are plenty of specialist companies offering SEO services India.
But there are other techniques that are part of SEO informative articles and social media options like blogs, Facebook, LinkedIn and Twitter that can help.
A series of informative articles, featuring tips, advice, information and guidance on the company’s product or service, that are published regularly online over a period of months will help. They must not be blatant advertising and must be genuinely helpful, using key words associated with the company’s web pages. Links to the company’s website or to a particular page can be included.
The secret of using articles and social media as part of SEO to promote a website is to have some patience and to have a regular schedule of updates – little and often is the key.
Google and other search engines have their own methods of assessing and deciding the value of a website over time and because they are providing a service to users take some trouble to ensure the competition is fair.
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Article Source :
http://www.articleseen.com/Article_Making Sure Potential Clients Find Your Company’s Website _131712.aspx
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Author Resource :
Technology Beyond Horizon provides SEO Services India,Website Development India custom applications, web development, online branding services.
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Keywords :
Website Development India,
Category :
Business
:
Customer Service
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