Green Marketing- A Management Student’s Perspective

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Green Marketing- A Management Student’s Perspective

Posted On : Jul-27-2011 | seen (334) times | Article Word Count : 406 |

American Marketing Association (AMA) defines Green Marketing as marketing of products that are presumed to be environmentally friendly and safe. How Green Marketing helps us to achieve Consumer interest in the health, wellness, and sustainability of our planet to gain liveliness discussed in Article.

Introduction
It refers to the practice of selling products and services based on their environmental benefits. A product or service that is produced and packaged with an intention, not to cause any harm to the environment is the concept, pre¬cisely. Green marketing can help businesses grow by highlighting their environmentally-friendly products or services.

Why Green Marketing?
To effectively use resources without wasting as it is limited. There is increase in interest among the consumers all over the world regarding protecting their environment.
Benefits of Green Marketing
Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment.
here are classic errors that teachers make when it comes to instilling order in the classroom but happily they can be remedied. Yet there are principles of managing behaviour that, if mastered, can really help teachers perform in the classroom. Attempting to control a class: You cannot control anybody's behaviour but your own. Highly effective teachers seek to influence and manage children's behaviour. If teachers are deter¬mined to control a class they often find that classroom interactions become more hostile and they, in turn, become increasingly demanding with a heavy reliance on punish¬ment.
Criticizing the person rather than the behaviour:
Really effective relationships are built on distinguishing what someone does - their behaviour from the actual person. For example, if a teacher says: 'Don't be so spiteful!' the child will feel personally attacked. Criticising the specific behav¬iour is a more effective strategy as it gives pupils an opportu¬nity to learn and modify their behaviour
Not giving children a second chance: If a child behaves poorly give them a chance to start afresh. If you don't allow children to make amends it can limit their relationship with you and damage their self-esteem. It's also unlikely that there will be any positive change.
Making threats: If you make threats of any kind or personal, derogatory remarks, this can only lead to a hostile relation¬ship, damaged self-esteem, and worsening behaviour.
Inconsistent approach: Often this presents as giving warnings or sanctions but not carrying them through or applying sanctions and then letting children off. Children of all ages need to know where they stand and that the adult is consistent and cares enough to say no, mean no, and follow through when necessary.

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<h1>Green Marketing- A Management Student’s Perspective</h1> Author: <a href='http://www.articleseen.com/profile_ISBR.aspx'>ISBR</a> Introduction
It refers to the practice of selling products and services based on their environmental benefits. A product or service that is produced and packaged with an intention, not to cause any harm to the environment is the concept, pre¬cisely. Green marketing can help businesses grow by highlighting their environmentally-friendly products or services.

Why Green Marketing?
To effectively use resources without wasting as it is limited. There is increase in interest among the consumers all over the world regarding protecting their environment.
Benefits of Green Marketing
Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment.
here are classic errors that teachers make when it comes to instilling order in the classroom but happily they can be remedied. Yet there are principles of managing behaviour that, if mastered, can really help teachers perform in the classroom. Attempting to control a class: You cannot control anybody's behaviour but your own. Highly effective teachers seek to influence and manage children's behaviour. If teachers are deter¬mined to control a class they often find that classroom interactions become more hostile and they, in turn, become increasingly demanding with a heavy reliance on punish¬ment.
Criticizing the person rather than the behaviour:
Really effective relationships are built on distinguishing what someone does - their behaviour from the actual person. For example, if a teacher says: 'Don't be so spiteful!' the child will feel personally attacked. Criticising the specific behav¬iour is a more effective strategy as it gives pupils an opportu¬nity to learn and modify their behaviour
Not giving children a second chance: If a child behaves poorly give them a chance to start afresh. If you don't allow children to make amends it can limit their relationship with you and damage their self-esteem. It's also unlikely that there will be any positive change.
Making threats: If you make threats of any kind or personal, derogatory remarks, this can only lead to a hostile relation¬ship, damaged self-esteem, and worsening behaviour.
Inconsistent approach: Often this presents as giving warnings or sanctions but not carrying them through or applying sanctions and then letting children off. Children of all ages need to know where they stand and that the adult is consistent and cares enough to say no, mean no, and follow through when necessary.
About the Author: This article has been written by R. Anil Kumar, Student of (2010-12 Batch) ISBR Business School for <a rel="nofollow" href="http://www.isbr.in/ ">Top MBA Schools</a> for <a rel="nofollow" href="http://www.isbr.in/ ">MBA Bangalore</a>. Article Source: <a href='http://www.articleseen.com/Article_Green-MarketingA-Management-Student’s-Perspective_69121.aspx'> http://www.articleseen.com/Article_Green Marketing- A Management Student’s Perspective_69121.aspx</a>

Article Source : http://www.articleseen.com/Article_Green Marketing- A Management Student’s Perspective_69121.aspx

Author Resource :
This article has been written by R. Anil Kumar, Student of (2010-12 Batch) ISBR Business School for Top MBA Schools for MBA Bangalore.

Keywords : Top MBA Schools, MBA Bangalore,

Category : Business : Careers

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